What do I wear?” has become the groan of the 21st century. Heard from those with financial abundance to MBA students scrapping to make a good impression. Things are so different from yesteryear; today, people work from home in jammies, yoga wear is worn everywhere, Instagram is a runway, the invitation says “creative black tie with a twist of color,” and Dress for Success just added a T-shirt category. The familiar boundaries of conformity are much looser, and many are struggling with personal style expression.
VOGUE recognized Audrey Beaulac is an image consultant and style strategist who works with peak performance clients. Her practice is based on The Profile, a framework she designed to use basic design principles to enhance and balance an individual’s personal style. Beaulac’s bi-coastal image creation career spans over thirty years.
Audrey Beaulac started sewing when she was five years old. Her high school Home Economics teacher realized her passion for apparel and provided advanced sewing techniques and fitting practices. After graduating with a Bachelor of Arts in Home Economics, Clothing and Textiles, she moved to Seattle, WA. She studied pattern making, draping, drafting, grading, tailoring, and production apparel manufacturing at Seattle Central Community College.
In 1983, she took a summer repertory position at the Pacific Conservatory of Performing Arts, in Santa Maria, CA as a costumer. Beaulac quickly became head of wardrobe. From there, she took a position as a costumer with Yale University at the Yale School of Drama. Next, she was on the costuming staff at the Seattle Opera in Washington.
Beaulac started a custom uniform design and manufacturing business called “In View” in Seattle, WA. Clients included The Seattle Sheraton, Virginia Mason Hospital, Holland America Cruise Line and others.
Next, she was hired by DO Enterprises, a company that provided an opening team and inventory system for large scale uniform installations. Her first assignment was to open a fit and processing center at Newark NJ, changing over the uniform program for Continental Airlines.
Beaulac worked in the pre-opening phase of resort properties to set up the wardrobe department; requiring the setup of a temporary fit center, and inventory control system at two Walt Disney Resort Properties in Orlando, FL, as well as twelve properties for Hyatt Hotels and Resorts across the country and in Hawaii. She took a position with Hyatt Hotels and Resorts as Director of Wardrobe for The Grand Hyatt Wailea, Maui, Hawaii, in 1991. She created additional revenue for that hotel by opening a staff beauty salon. She was presented with the Management Leadership Award, Second Quarter 1992.
Returning to Seattle, she started AudreyBeaulacStyle Inc, a consulting company serving a distinguished, successful private client. While building her private clientele, she commuted one week each month to Nassau Bahamas for fifteen months to Atlantis Resort, Paradise Island, as an apparel development and systems consultant.
She found mentors and created the capacity to work with them. Herself a renowned colorist, she studied with Leatrice Eiseman, Director of the Pantone Institute. Rodger Azadganian, Founder and Creative Director of Salon 7 on personal expression through hair. UZO, Global Artistry Directory of NARS Cosmetics on application and color blending.
Beaulac volunteers her time to MBA students at The Michael Foster School of Business at the University of Washington, Seattle, WA. After just a 20-minute session based on The Profile, the male and female students reported having a clearer understanding of their personal style. Beaulac currently sells her Style Signature Workbook on her website https://audreybeaulacstyle.com/tools/. Beaulac has produced eight Seattle trunk shows for Zang Toi. She’s also produced Seattle trunk shows for LouLou New York, Belinda Roberts, White Label Cashmere, Dunbar Scotland, Roberto Avolio, Milano Italy. Beaulac is the Co-Creator of the original Crave Book.
Her roster of speaking clients includes:
The following podcasts: